Pepsi aids Market Values via Domination of Youth Influence
BY ANDREA OKOYE Pepsi Cola is my best brand of drink when it comes to carbonated drinks. Overtime, it has become the most youth–friendly brand all over the […]
MARKETGIRLAFRICA
Any hope for businesses to survive in economic downturn? By ANDREA AOKYE
Entrepreneurship has been widely seen as a driver for job creation and which can also boost the economy. Nevertheless, more people are faced with difficulties […]
Seven strategies to manage multiple projects and companies’ consolidation, By ADREA OKOYE
In today’s economic downturn and fast-paced business world, it’s likely that you will have more than one job or one thing to work on […]
The seven rules of becoming a millionaire and wealth creator
The pursuit of wealth should be motivated by a desire for financial security, not hunger for status or a luxurious lifestyle. If you start young […]
Why franchise is good for Small and independent businesses By ANDREA OKOYE
We all know that starting a new business is not a child’s play or a decision you make overnight. It takes a while lot of […]
Empathy and Customer Service
The dictionary definition of empathy is the action of understanding, being sensitive, and genuinely experiencing the feelings, thoughts, and experiences of others. In this context […]
Nellie’s healthy Food Company, Concur Fragrance Company, 2 business owners’ success stories to learn from
Entrepreneurship is a risky, brain draining business but potentially a rewarding endeavor. Entrepreneurs face multiple risks such as bankruptcy, financial risk, competitive risks, environmental risks, […]
Pain, passion, purpose, power: The 4 steps to success in business By ARDREA OKOYE
How about asking you what has caused you the greatest pain in your business, what would you say? I speak to countless business owners and […]
Four benefits of Brand Identity
As a business owner/ entrepreneur, have you given it a second thought on the need of having a brand identity If not, do so now!Branding […]
The 7 rules on Company Culture employers should get right
When I joined A&M Group three years ago as the company’s Chief Marketing Officer, I knew building a purpose-driven culture and marketing strategy would require […]
Importance of Business Collaboration in festive seasons
Easter holiday is almost here and you as a business owner, vendor or brand influencer, need to be smart with your Easter marketing efforts. The […]
How to attract investors with good business plan
I am still amazed at the way some business owners run their businesses. Recently, I ran into an old school mate of mine. The last […]
Dignity of Labour
Last weekend, I drove to Wuse market in Abuja to get some groceries and I met a man corporately dressed in well tailored black suits, […]
Performance of female entrepreneurs in Nigeria
Entrepreneurship is the vehicle that drives creatiion and increase in employment opportunities and it fuels economic growth. It’s an important source of job creation and […]
Six key areas where entrepreneurs need urgent rescue from government
It’s a no longer news that entrepreneurs are tagged ” Suffering and Smiling,” compared to their counterparts working as civil servants. It is truly a lonely and a […]
Portfolio career is a must have career job for all
As a journalist, I juggle with more than one job. I am a distributor and marketer for a brand and an influencer too because I want […]
Why do new businesses and start-ups fail in Nigeria?
Believe it or leave it , 70% of new businesses and startups will fail for one reason or another within the first five (5 ) […]
Create your own brand this 2023 – It’s called Personal Brand
First and foremost, what is personal branding? Personal branding is the process of defining and promoting what you stand for as an individual. That is, you market […]
Welcome to MARKETGIRLAFRICA
I’m Andrea Okoye. I have written for this renowned newspaper, NATIONAL ACCORD a decade ago and this is a big come back and for the better. […]