In recent years, Nigeria has made considerable strides in embracing the digital revolution. As 2025 unfolds, the nation’s digital landscape reveals a mix of tremendous growth, evolving technologies, and lingering challenges. Drawing insights from the latest “Digital 2025” global report by DataReportal, we examine how Nigeria is positioned to...
Reuben Kalu
In the evolving digital marketing landscape, 2025 is shaping up to be a transformative year. Traditional paid media, once the backbone of marketing strategies, is becoming increasingly irrelevant. Instead, earned media and owned media are taking center stage, offering unparalleled opportunities for brands to connect authentically with their audiences....
Unlock your potential in the tech industry without the need for coding, and position yourself to earn in USD! Strumdigi, in collaboration with Sessi-Paul Consulting, an Authorized SCRUM global study Training Partner, is offering scholarships for our exclusive Scrum training programs. This is your chance to receive mentorship from...
To effectively position your business and attract new traffic, it’s crucial to start early and strategically plan your holiday campaigns. Here’s a detailed guide on the best times to start and how to drive traffic to your store, showcasing your Christmas bestsellers, and ensuring good conversion strategies to...
In today’s digital age, LinkedIn has emerged as the premier platform for professionals and businesses to connect, engage, and grow. As we move into 2024, leveraging LinkedIn effectively can position your business among key decision-makers, driving significant growth and opportunities. This article will guide you through the best...
In the vast expanse of the digital realm, Google looms large, an omnipresent force shaping the way we navigate, search, and conduct business online. From its humble beginnings as a search engine to its current status as a multifaceted tech behemoth, Google has entrenched itself deeply into the...
Export is the sale of goods or services from a seller country to a buyer country, and it has the important effect of improving the economy of the selling country. A lot of people have believed that exporting involves taking some products and putting them on a plane...
In the dynamic landscape of digital marketing, staying ahead of the curve is imperative for businesses aiming to thrive. As we step into 2024, the intersection of technology, consumer behavior, and market dynamics is giving rise to trends that are reshaping the way we approach digital marketing. In...
In the ever-evolving landscape of the digital realm, staying ahead of the curve is paramount for businesses seeking success. As we enter 2024, a new era unfolds, presenting fresh challenges and opportunities for those ready to embrace innovative digital strategies. This comprehensive guide explores key trends and digital...
As the world embarks on a new year, the enthusiasm for in-person events is palpable. After facing limitations and uncertainties, people are eager to reconnect, learn, and celebrate together. This article delves into the evolving landscape of event monetization, offering insights and strategies for individuals and businesses looking...
The holiday season is not only a time for celebration and festivities but also a peak period for shopping, both online and offline. In Nigeria, the dynamics of holiday shopping have evolved over the years, influenced by changing consumer behavior, technological advancements, and economic factors. As we delve into...
In the fast-paced world of digital marketing, staying ahead requires more than just understanding your target audience—it demands a profound comprehension of the very tools they use to explore the online realm. In this expansive guide, we delve into the transformative realm of search intelligence and unveil its potential...
In today’s digital age, social media platforms have transformed into powerful tools for personal branding, networking, and professional growth. Among these platforms, LinkedIn stands out as the premier platform for professionals and businesses alike. With its vast user base and unique algorithm, LinkedIn offers unparalleled opportunities for users to...
Display advertising has evolved into a powerful tool for businesses to showcase their products and services to a wider audience online. However, the key to success lies not only in the creation of visually appealing ads but also in aligning them with specific business goals. In this article,...
In the dynamic world of business, every season presents a unique opportunity for growth and brand enhancement. As the calendar turns and the event season unfolds, entrepreneurs and business owners find themselves standing at the crossroads of unparalleled potential. In this article, we delve into the art of harnessing...
Subscription marketing has emerged as a powerful strategy that revolutionizes the way businesses connect with customers and drive sustained success. Unlike traditional transactional models, subscription-based approaches focus on building long-term relationships and fostering customer loyalty. This essay delves into the concept of subscription marketing and explores how businesses...
The marketplace landscape is ever-evolving, shaped by consumer behavior, technological advancements, and global events. As we approach the highly anticipated 2023 biggest market season, businesses and entrepreneurs must prepare meticulously to capitalize on this opportune moment. The convergence of festive seasons, holidays, and special events during this period presents...
Influencer marketing has emerged as a formidable force in the digital era, transforming the way businesses connect with their target audiences. With social media platforms becoming an integral part of daily life, influencers wield significant power in shaping consumer perceptions and behaviors. While influencer marketing has matured over the...
Small and Medium Enterprises (SMEs) in Nigeria can maximize their business potential by effectively leveraging a digital business model. Here are some key strategies for SMEs to consider: Online Presence: Establish a strong online presence by creating a professional website that showcases products, services, and relevant information about the...