MultiChoice, the company behind popular pay-TV services MultiChoice, DStv, and GOtv, has confirmed plans to discontinue its streaming platform Showmax after more than a decade in operation.
The announcement marks a major shift in the company’s digital strategy as it reassesses its position in the increasingly competitive global streaming industry.
According to MultiChoice, the decision follows a comprehensive internal review designed to strengthen its long-term digital focus and ensure sustainability in a market dominated by several global streaming giants.
Showmax was first launched in South Africa in 2015 before expanding to several African markets, where it built a sizable audience for local and international content.
Despite the planned shutdown, MultiChoice has assured subscribers that the platform will remain operational for the time being. The company noted that customers do not need to take any immediate action as services will continue without interruption until further notice.
MultiChoice also stated that maintaining a smooth experience for users remains a key priority. The company promised to communicate detailed timelines and transition plans to subscribers ahead of any final closure.
The development comes shortly after approval was granted for Canal+ to acquire MultiChoice. However, the company did not provide details on how the shutdown might affect employees or what alternatives may be introduced for existing Showmax subscribers.
Industry analysts say the move reflects the intense competition within the streaming sector and the need for media companies to restructure their digital offerings to remain viable.
