When I joined A&M Group three years ago as the company’s Chief Marketing Officer, I knew building a purpose-driven culture and marketing strategy would require both hard work, authenticity, resilience, productivity, spirit of team work and strategic planning. But being an authentic and a Marketing strategist wasn’t always easy for me. As a result of oriented person, it was only after years of practice that I learned to master the game of doggedness in Marketing Culture, which is the results-oriented and competitive competent Culture.
Today, I am so proud of myself and thrilled that when Top 2 renowned and industrious Marketers of the company are mentioned, I will come first because I have sold over 10,000 products for the company in a space of three years. I built on A&M’s winning customers strategy and shared some of the lessons I’ve learnt along the way. Here’s what I’ve learned about how to build a high performing, successful and purpose-driven company culture.
Let me refresh your mind on WHAT A COMPANY CULTURE SHOULD BE
Company culture is how you do what you do in your workplace.
It’s the sum of your formal and informal systems and behaviors and values, all of which create an experience for your employees and customers. At its core, company culture is how things get done around the workplace.
A strong company culture attracts better talents and, more importantly, retains those talent. When people feel like they belong to an organization, they are more likely to stick around for the long term. That means lower turnover, fewer new hires to deal with, and better chemistry among your team.
Here’s what I have learnt about how to build a high performing , successful and purpose-driven company culture:.
- HOW YOU WELCOME SOMEONE MATTERS A LOT
When I first started at A&M, I was invited and to be introduced other markers / our sales team . When I showed up, they all welcomed me and we exchanged pleasantry , they were full of life and fun to be with.. They were excited that II was joining the company. I knew A&M cared and will be a good working environment for me.
Again, I considered those first impressions of warm welcome , their : set benefits, paychecks, and direct deposit. In my first 30 days as an employee, I feel connected, to build friendships, and to have clearly defined goals.
2. DO NOT BRING IN YOUR TITLE TO WORKPLACE. BE YOU!
Titles like Dr, Eminence, Prince or Princes at work place is not necessary and it changes over time, but the fact remains that the unique innovative ideas you have as an employee , that you brings to the table every day that matters. This includes being intentional about creating “memory moments” with co-workers. Memory gives you a shared experience, a sense of community, and a feeling that you’re not alone.
3. CREATE A CULTURE THAT INCLUDES EVERY EMPLOYEE
Bring in diverse culture and include them in your company culture. That will serve and be a sense of belonging to everyone and definitely Everyone will benefit when the need arises at every point in time. Diversity brings progress and Productivity in that everyone is happy executing their jobs.
An employee’s purpose should align with the organization’s purpose. For example, my purpose statement is: “I need to create an niche in the world of practical and informative marketing that will make me a Strategist and one of a kind..” This complements A&M’s purpose to be “ The Best Fragrance Brand .” Together, we can give the brand more visibility , do the needful and make an impact.
4. ADAPTABILITY IS KEY
A company’s success depends on its ability to adapt. Employers or leaders must be flexible in decision making and agile in their thinking and be adept problem solvers.. You will be more adaptable and compassionate if you listen to and check on your employees. Pay attention to their needs and gather insights throughout the employee lifecycle — from onboarding to offboarding. Do this by harnessing the power of technology to build in nudges and touch points. Is an employee adding a baby to their family? You attend their anniversaries, show empathy when they are ill. Retain your intern that are resourcesful to the company. Once in a while organize company retreat program .
5. EMPLOYEES NEED FREEDOM OF CHOICE
Employees of companies thrive more when they have power of autonomy in the place they work. iItsbyour job as an employer or a leader to guide people by giving them the right information and tools so that they can make the best decisions on their own. We all feel empowered when we have ownership. Then, we can create and impact insightfully..This can also be called called clan, the people – oriented culture.
6. TRAIN MANAGERS
Managers of companies aren’t born to have all the skill in born.. Employers must train them so they can be better owners and advocates for employees.T This is key: Research shows that managers have more impact on your mental health than your primary care doctor. This is hierarchy culture at play here. It’s a process oriented structured control culture.
7. LEAD WITH TRANSPARENCY TO BUILD TRUST
As an employer, lead with transparency. Do not shy away from responsibility , your approach to issues should blunt , saying it the way it is instead of painting white black. If you find any task lor find it difficult or challenging to approach a problem, tackle it with care, and apply some wisdom with care and be compassionate, the outcome will be better than if you avoid making a headway or involving the relevant altogether. Lock arms with your leadership team to build a united front. You can’t be successful at this alone. When employers lead with transparency, this advocacy culture or dynamic, entrepreneurial creative culture comes in here to play.
HOW DOES CULTURE AFFECT YOUR BUSINESS?
The influence of cultural factors on business is extensive. Culture also impacts how employeees are best managed based on their values and priorities.. It also impacts the functional areas of marketing, sales, and distribution. It can affect a company’s analysis and decision on how best to enter a new market.
Most importantly, Workplace culture is the overall character of the business.. Often unique to the organization because of the business’s values, beliefs, behaviors, goals, attitudes and work practices it graces a workplace with..
Andrea Okoye
MarketGirlAfrica
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