By OLA MODUPE, Lagos-
All Africa Music Awards (AFRIMA) has reiterated its commitment to using music as a unifying force across Africa while driving global competitiveness.
Speaking at a media parley in Lagos, AFRIMA President, Mr. Mike Dada, emphasized that the award platform was not just about celebrating musical talents, but also about telling the authentic African story through the power of music.
Dada said, “AFRIMA is a platform that unites the continent through music and we intend to tell the African story authentically as it is beyond entertainment and music. While artistes are critical stakeholders, the platform is not built around them and it is an expression of who we are, our identity as Africans.”
He added that with AFRIMA, the organization is not just awarding talent; they are reshaping perceptions of Africa, creating employment, and building bridges across nations.
Dada highlighted the need for strategic collaboration with the media, experts, government, and other stakeholders for the platform to thrive.
“With AFRIMA, we are committed to working with all stakeholders to promote African music, culture, and identity on the global stage,” he said.
Chairman of the International Media Committee of AFRIMA, Mr. Steve Ayorinde, urged the media to actively engage in shaping positive narratives about Africa.
“The media plays a critical role in promoting African music and culture,” he said, encouraging the platform to creatively document its annual activities to preserve and promote its contributions to African music and culture.
AFRIMA has consistently worked to promote African music, culture, and identity on the global stage while fostering unity across countries.
The award is scheduled to hold in Lagos from November 25 to November 30.
