By JOHN ONAH, Abuja –
The Japanese fibre giant, Kanekalon collaboration workshop with ASCOHBEN – Ikorodu state Chapter kicks off the partnership series with Darling in Lagos providing key insights to help customers make informed choices during the event on the 17th, March 2025 at The Sky Club Hall, Ikorodu, Lagos state.
The ASCOHBEN president Mrs Olufunke Onikoyi kicked off the workshop with a positive acknowledgement of dignitaries in attendance from different brands & other notable stakeholders at the workshop.
She emphasized the importance of working together with other hairstylists, team members and organisers, urging stylists to work collectively to achieve common goals.
The representative of Darling partners, Abiola began with a brief historical overview of the brand, showcasing its various products in circulation in the market and emphasizing the importance of purchasing from authorised distributors.
She concluded by explaining how to distinguish genuine products from counterfeits, providing key insights to help customers make informed choices.
The 10 BY 10 representative Idera in her speech gave a brief history of the brand, showcasing its various products in circulation in the market Active braid, Complete Braid & Pre Stretch Braid and availability of different colours.
She wrapped up the presentation with a Q&A session ,assessing the hairstylists to familiarize themselves with the 10 by10 brand.
On her part, Kanekalon representative Barbara san delivered an engaging and insightful presentation, offering a comprehensive historical overview of Kanekalon while showcasing its diverse range of unique products and their benefits.
She introduced the Darling Super Star Braid to hairstylists, emphasizing its exceptional features, and also provided valuable guidance on effective client communication and educated the audience on how to distinguish authentic Kanekalon products from counterfeits through the flame retardant test.
The hairstylists were engaged in a hands-on session, allowing them to showcase their creativity and skills using Kanekalon fibers.
Stakeholders in attendance at the collaboration workshop include, the Kanekalon representative, Darling representative,10 by10, AH&B and ASCOHBEN President Mrs Olufunke.
