Big Brother (BBNaija) Season 10 is poised to captivate audiences with a record-breaking N150 million grand prize.
Executive Head of General Entertainment at MultiChoice Group, Busola Tejumola, announced this during a press conference in Lagos on Wednesday, July 16, 2025.
The highly anticipated season will launch with a two-night premiere on Saturday, July 26, and Sunday, July 27.
Tejumola promised a thrilling 10-week journey of intense drama, strategic alliances, and unmatched entertainment, culminating in a grand finale on October 5.
“We’re not just launching another season; we’re celebrating a decade-long legacy,” she said.
“While the theme for Season 10 will be revealed on premiere night, expect a surge of fresh excitement.”
She confirmed that fan-favorite host Ebuka Obi-Uchendu will return to steer the season’s twists and turns, adding, “This season’s N150 million prize is our biggest yet, raising the stakes like never before.”
Tejumola emphasized BBNaija’s cultural impact, stating, “It’s more than a show—it’s a dynamic platform that amplifies new talent, creatives, and influencers, redefining what Nigerian entertainment can achieve with ambition and scale.”
The season follows a rigorous audition process held from May 3 to May 7, with in-person auditions in Lagos, Abuja, and Enugu from May 16 to May 18, designed to select Nigeria’s most vibrant personalities.
The two-night opening live show sets the stage for a season that builds on the legacy of its predecessors, promising to deliver unforgettable moments for viewers across the nation.
